one.lu

You bring
the talent.

We build the rest.

You do what you're best at. We make sure the business runs.

Detail of the The Stik façade: bronze cladding, black steel grilles and wooden window frames
The Stik, Luxembourg

What's missing for your business?

01 / 08

Place.

Your talent needs an address.

We find the location, read the numbers behind the rent, negotiate the lease and handle the permits.

02 / 08

Space.

People don't see acoustics. They feel them.

Architecture concept, interior, light, materials, construction – from first sketch to opening night. With or without a location.

03 / 08

Project.

Every plot hides a building.

You own land or want to become a developer? We develop the project for you – feasibility, architecture concept, permits, construction, sales. Buildings that stand out.

04 / 08

Identity.

A logo alone says nothing.

Identity is everything at the same level – from the name to the way you answer the phone.

05 / 08

Plan.

An idea becomes real when the numbers work.

Business model, business plan, budget. Honest numbers – for the bank and for yourself.

06 / 08

Capital.

Talent shouldn't wait for money.

Others would call it venture capital. We call it partnership. When we believe in your talent, we come in with our own money – and everything we know to build the business.

07 / 08

Structure.

Your business works. As long as you're there.

Processes, standards, team. A structure that runs without you holding everything.

08 / 08

Idea.

You have the talent. We have the idea.

Your talent is enough. We bring the idea – and make it work.

From A to Z

We find it. We design it. We build it. We furnish it. You open the door.

The property, the architecture concept, the construction, the interior – in one hand, from the first viewing to opening day.

The Stik, a slender bronze-clad office building in Luxembourg, seen from the street

Case · The Stik, Luxembourg

One building. Every step.

Acquired. Designed. Built. Furnished. Leased. Managed.

An office building developed entirely in one hand – from the plot to the people working in it today. Offices that come designed, furnished and run: more a platform than a shared office.

The question visitors ask most: “Where does something like this exist?”

The night before a restaurant opens: an electrician, a painter, planners and a sound technician at work while the chef tests the menu

What it took.

  • Concept.
  • Identity.
  • Market analysis.
  • Business plan.
  • Financing.
  • Grants.
  • Legal structure.
  • Contracts.
  • Location.
  • Lease.
  • Permits.
  • Architecture.
  • Construction.
  • Interior.
  • Light.
  • Acoustics.
  • Materials.
  • Furniture.
  • Sustainability.
  • Signage.
  • Pricing.
  • Suppliers.
  • Processes.
  • Efficiency.
  • Systems.
  • People.
  • Recruiting.
  • Training.
  • Service.
  • Marketing.
  • Website.
  • Social media.
  • Photography.
  • Press.
  • Opening.
  • Accounting.
  • Insurance.
  • Differentiation.

Success takes far more than the few things you think of first.

Every one of them has to be right.

You only have to be the best at one.

Opening night: the chef plates at the pass while the restaurant behind him is full and the service runs

The rest is ours. What we don't do ourselves, we know exactly who does best – partners we have built with for years. And in Luxembourg, the right connections move a business faster than anything else.

one.

One partner. One vision. One business.

The founder

Founded. Built. Sold. Found. Developed. Designed. Furnished. Branded.

Max Bauer, founder of one.lu
  • More than twenty companies founded or co-founded in over 15 years – plus investments and board seats.
  • Currently a shareholder in several high-potential startups.
  • Built to run without him: most of the companies he sold still run on the identity and structure he gave them.
  • Several buildings in Luxembourg that broke with what developers usually build – and inspired others.
  • Real estate projects developed for others – from the plot to the finished building.
  • Houses, offices, short-stay apartments, renovations and interiors for shops and agencies – in Luxembourg and abroad.

Awards

I started without knowing most of it.

You don't have to.

Max Bauer, founder of one.lu

Setting the standard.

Five of the more than twenty companies Max Bauer has founded or co-founded.

The yellow LIVIN Real Estate reference book, opened on an interior photo

2010

LIVIN Real Estate

Developed with partners · Initiative and concept: Max Bauer

The first agency in Luxembourg to bring real photography, complete descriptions and premium-brand service to property. Ahead of its market.

Golden vertical fins on a Polyform building façade, seen through trees

2010

Polyform Real Estate Development

Developed with partners · Initiative and concept: Max Bauer

Developers were building white boxes. Polyform built architecture – with a buyer's journey worthy of a luxury brand.

property* letterhead and an orange folder with a large white asterisk

2012

property*

Developed with partners · Initiative and concept: Max Bauer

Premium service used to be reserved for luxury homes. property* gave it to every property, at every price.

Les Charmes by Bauergroup: textured brick façades, young trees and sky

2018

Bauergroup

Own company

Developing and building outstanding architecture in Luxembourg.

A Supereal sales agreement signed digitally on a tablet

2022

supereal

Own company

A real estate agency that redefines efficiency – and stays close to people.

We know who brings the light.

Internationally renowned artists, invited into our projects – part of the building, not hung on its walls.

A face carved into a white stairwell wall by Vhils, seen through the glass entrance at night
VhilsAlexandre Farto, Portugal · The Epic
A manga-style mural by Plastered 8 in green and yellow along a stairwell, two skaters racing through Luxembourg's old town
Plastered 8Hong Kong · Mavrik
A geometric mural by Spike in black, grey, white and ochre on a concrete stairwell wall
SpikeLuxembourg · The Stik
A giant stencil mural by SNIK at LARGO: two faces behind leaves in fine diagonal lines, the artist on a lift in front of it
SNIKUnited Kingdom · LARGO

And many more.

Our buildings also serve as settings for international brands: Wever & Ducré, Inside Home & Tailor and others feature them in their campaigns.

Three ways to work together.

Advisory.

You keep everything. We take care of what you need, for a fee.

Partner.

You bring the talent and stay co-founder. We bring the rest and carry the responsibility with you.

Capital.

When we believe in your talent, we come in as a partner – with our own money and everything we know.

Anyone can start a business.

We look for the ones who should.

Money comes second. Something extraordinary comes first.

What are you looking for?

You'll hear from us within a few days. We speak English, français, Deutsch and Lëtzebuergesch.

one.

one partner. one vision. one business.